What You Need to Know About Marketing

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• Mavericks at Work: Why the Most Original Minds in Business Win
  
  Business as usual is a bust . . . In industry after industry, organizations that were once dismissed as upstarts, wildcards—mavericks—are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventio...
• Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
  
  Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational cho...

  • ISBN13: 9780061353246
  • Condition: New
• The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing
  
  The Mom Inventors Handbook. gives practical step-by- step advice for putting inspiration into action. The book takes inventors from idea development to marketing and sales covering everything from market research to prototype development, manufacturing and licensing and debunks some common myths.

  • ISBN13: 9780071458993
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• Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System
  
  THE #1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER! “Like any business, a hospital must be true to its core values in order to succeed. ‘Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the institution’s mission.
• Microeconomics and Behavior
  
  Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today’s academic community.
• Product Design and Development
  
  Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing t...
• International Marketing
  
  Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
• You, Inc.: The Art of Selling Yourself
  
  In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field ...
• The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
  
  The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win.
• The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur
  
  The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur.
• The Advertising Concept Book
  
  An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out ...
• MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)
  
  Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
• Advertising and Integrated Brand Promotion
  
  O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning.
• How to Shop for Free: Shopping Secrets for Smart Women Who Love to Get Something for Nothing
  
  Kathy Spencer can whittle a $267.22 grocery bill down to one penny. How to Shop for Free is Spencer’s smart, sassy, step-by-step savings guide that teaches you how to do just that—and more.

  • ISBN13: 9780738214566
  • Condition: New
• First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
  
  "Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars.

  • ISBN13: 9780814410950
  • Condition: New
• What You Need to Know About Marketing
  
  Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day.
• Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
  
  In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC.
• Dare to Dream and Work to Win: Understanding Dollars and Sense of Success in Network Marketing
  
  Discover how wealth is actually created, the psychology of personal success, how to think and live as an entrepreneur, and how to succeed in network marketing.
• Dog Days: A Year in the Oscar Mayer Wienermobile
  
  It was the ultimate post-college road trip: a year-long journey in a 27-foot-long fiberglass hotdog across the US and Europe. Rife with breakdowns, meaty puns, the burdens of instant celebrity and more Wiener Whistles than anyone could ever hope for, Ihlenfeld's uproarious recounting of his time beh...
• Business Research Methods, 8th Edition (with Qualtrics Card)
  
  This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas.
• The Real World Guide to Fashion Selling And Management
  
  Today s fashion retail world is fast-paced and based on quick transactions so how doesthe art of personal selling stand out among the sea of flashy advertisements and slick commercials?Students often feel that selling is something that magically happens and theyfind themselves unprepared when they r...
• Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
  
  Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences...
• The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
  
  How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture • The Wall Street Journal and BusinessWeek Bestseller • Finalist for the Goldman Sachs/FT Business Book of the Year Award What does the world want? According to John Battelle, a company that answers that question—i...
• Malled: My Unintentional Career in Retail
  
  One woman's midcareer misadventures in the absurd world of American retail. After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash.
• Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
  
  This book will help anyone overcome their discomfort with selling. It will help the reader achieve a fundamental shift in attitude and behavior. This guide proves that selling can be done effectively and comfortably, by motivating the reader to take action and identify strategies and tasks that they...
• Sales and Service for the Wine Professional
  
  In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge.
• Tea & Etiquette: Taking Tea for Business and Pleasure (Capital Lifestyles)
  
  Afternoon tea is one of the fastest-growing trends in America. Hotels, country inns, and tearooms are reviving this most relaxing repast. The customs and courtesies associated with serving tea are new to many Americans eager to use tea as an alternative to the business lunch or dinner, or as a speci...