The Advertising Concept Book
  • EAN: 9780500287385
  • MSRP: $29.95

The Advertising Concept Book

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out ...
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