Founder and Publisher of FineWaters.com, the leading portal for bottled water aficionados, educating the consumer on the multitude of choices available in the world of fine bottled water. Mascha is instrumental in setting the "Bottle Water Etiquette", matching fine bottled water with food, selecting the right stemware and serving temperature. Mascha is involved in creating water menus for the hospitality industry and he is the author of “Fine Waters, a Connoisseur’s Guide to the World’s most Distinctive Bottled Waters” called by many the “Bottled Water Bible”. Mascha holds a PhD in Anthropology and Communication Science from the University of Vienna and lives in Los Angeles and Texas.