Melissa Gould and Ellie Miller are the founding partners of The Baby Planners™, a nationwide baby concierge and consulting service that caters to the needs of expectant parents. Their company was developed to guide clients, whether pregnant, adopting or using a surrogate, through the overwhelming amount of baby products and services available in the marketplace.

Baby Planning experts Ellie and Melissa, created this innovative service to provide parents-to-be with the research, recommendations and reassurance they wish they had when they were expecting. The Baby Planners’ mission is to stay on top of the most current safety standards and the latest trends. They do this by tasting, touching, smelling, sleeping with, wearing, carrying, pushing and pulling every possible baby product and/or service available!

With more than 25 years between them in the creative and fast-paced world of television, The Baby Planners were well prepared to take on this entrepreneurial endeavor. Ellie is a former network news producer and manager for various news organizations, including CNN and Channel One. Melissa is an award-winning screenwriter whose work as appeared on such shows as Beverly Hills, 90210, Party of Five and Lizzie McGuire.

Since its launch in Fall of ’06, The Baby Planners have set the standard in this emerging field. Their blog, Ultrasounds, has quickly become a must-read for expectant and new parents, and industry insiders alike.

The Baby Planners have been featured on the Rachael Ray Show, CNN, People Magazine, The Washington Post, Daily Candy, The Daily News, NBC’s In The Loop with iVillage, Pregnancy Magazine and others. They can be found at thebabyplanners.com.