Winner of the Pet Fashion Week Life Style Innovation Design Award, HugX bowl stole the show as the most innovative feeder at the event. I was lucky enough to be one of the judges for this award and was blown away by the intelligent design of this product. This bowl was designed by a team of designers who worked for Mercedes and Audi which accounts for the car-like curve of the frame. The bowl is also tilted to allow the cat or dog total access to food in every corner. The non-skid feet and bowl easily come off for a quick rinse and can be swapped for a different color. Carrying cases are also available for easy packing when on the road.